About
A calm, strategic partner for marketing and communications.
I'm Hanne Pitkänen. For over twenty years I've helped companies make sense of what they want to say — and turn that into marketing and communications that actually work.
How I work
My background is in technology and business-to-business companies — environments where the offering is complex, the audiences are demanding, and clarity is rare. That's where I'm most useful.
I combine strategic thinking with hands-on execution. That means the work doesn't stop at a slide deck. We define direction together, then make sure it lands in the everyday work of marketing, communications and leadership.
My approach is human-centered. The strongest marketing I've seen isn't louder — it's more honest, more relevant and more consistent. That kind of work takes trust, and trust takes time.
20+
Years of experience
B2B
Technology & business focus
Strategy
+ practical execution
Trusted
By leadership teams
Working together
Let's start with a conversation.
Most engagements begin with a 45-minute discussion. No slides, no pitch — just an honest look at where you are and what would help.
Book a discussion