Marketing & communications consulting

Helping companies find clear direction for marketing and communications.

I help organisations clarify their message, strengthen strategic communication and build marketing that works in everyday business.

Portrait of Hanne Pitkänen by a window

Clarity is a competitive advantage. When a company knows what it stands for, marketing stops being a guessing game.

Services

Three ways to bring clarity to your marketing.

Each engagement is shaped around your business — never a template.

Marketing & Communications Audit

An independent assessment of how your marketing and communications actually perform today — across strategy, people, processes, channels and technology.

  • Executive and team interviews
  • Technology, channel and capability assessment
  • Prioritised roadmap and 90-day action plan

Business value — Clear findings, priorities and an actionable development roadmap.

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Clarifying meaning & messaging

Defining what your company actually stands for — and the words that carry it consistently across audiences, channels and teams.

  • Core narrative & value proposition
  • Messaging framework by audience
  • Tone of voice & practical everyday guidance

Business value — Messaging that is distinctive, credible and usable in everyday work.

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Practical marketing & communications support

An experienced senior partner alongside your team — turning strategy into work that ships, performs and feels coherent.

  • Sparring with leadership on direction and priorities
  • Editorial direction and quality control
  • Interim or fractional senior marketing lead

Business value — Senior capacity and steadier momentum — without growing your in-house team.

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Hanne Pitkänen

About

Strategy and execution, held together by 20+ years of experience.

I'm Hanne Pitkänen — a marketing and communications consultant working with leadership teams and growing companies across technology and business-to-business industries.

My work sits where strategy meets the everyday: clarifying direction, sharpening messaging and helping teams ship work that moves the business forward. Human-centered, practical, and quietly confident.

More about how I work

Training & workshops

Learning that turns into capability.

Tailored sessions for leadership teams, marketing teams and experts — designed to leave your organisation more capable, not just more informed.

Ask about training opportunities
Close-up of analytics tools on a laptop
5 November 2026
Upcoming training

Marketing and Visibility in the Age of AI — From AI to Practical Skills — AI, SEO, GEO and Search Console

9:00–16:00
Tampere
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LinkedIn for experts and organisations

Understand what LinkedIn is today and how experts and organisations can grow their visibility with it.

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Expert as an impactful speaker and communicator

Strengthen your presence in client meetings, training sessions and everyday situations — and build presentations that stick.

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Trusted by

Leadership teams across technology, B2B and growth companies.

  • Technology
  • SaaS
  • Industrial
  • Professional services
  • Health & wellbeing
  • Education
  • Finance
  • Sustainability
  • Growth-stage startups
“Hanne brought clarity to a conversation we'd been circling for months. Strategic, calm, and easy to work with.”
— CMO, B2B technology company

Sometimes an outside perspective helps clarify what matters most.

Book a discussion