Service · 03

Practical Marketing & Communications Support

An experienced senior partner alongside your team — turning strategy into work that ships, performs and feels coherent.

← All services

Overview

Strategy and messaging only matter when they translate into work that actually reaches customers, employees and other audiences. This service brings senior, hands-on capacity into your organisation — without adding headcount.

The shape of the engagement is built around your situation: sparring with leadership, guiding an in-house marketing team, stepping in as interim or fractional senior marketing / communications lead, or supporting a specific initiative through to delivery.

What is included

  • Sparring with leadership and marketing on direction and priorities
  • Editorial direction and quality control across content and channels
  • Planning and roadmapping for marketing and communications activity
  • Coaching and support for in-house marketing teams and experts
  • Interim or fractional senior marketing / communications lead
  • Support for specific initiatives: launches, repositioning, change communications
  • Light governance: rhythms, reviews and ways of working that keep work coherent

Process

  1. 01

    Listening & alignment

    Short discovery to understand the business, the team and what good support looks like for you.

  2. 02

    Defining the engagement

    Agree scope, role, rhythm and how we will work together — weekly cadence, decision rights and how success is measured.

  3. 03

    Embedding

    Meet the people, understand the work in flight and quickly become a useful part of the team.

  4. 04

    Working together

    Ongoing sparring, editorial direction and hands-on contribution — focused on the work that moves the business forward.

  5. 05

    Reviewing & adjusting

    Regular reviews to check progress, adjust priorities and make sure the support continues to be valuable.

  6. 06

    Hand-over

    When the engagement ends, leave the team stronger: clearer ways of working, documented decisions and confident next steps.

Deliverables

  • Agreed engagement scope and ways of working
  • Quarterly priorities and lightweight roadmap
  • Ongoing editorial direction and reviews
  • Coaching and feedback for team members
  • Decision and meeting notes that keep the work on track
  • Hand-over summary at the end of the engagement

Benefits

  • Senior marketing and communications capacity, without growing headcount
  • Steadier momentum and clearer priorities for the team
  • Higher quality output across content, campaigns and communications
  • A calmer, more confident leadership conversation about marketing
  • Flexibility to scale support up or down as the business needs change

FAQ

Is this consulting or doing the work?

Both, and the balance is agreed up front. Some engagements are mostly sparring and direction; others include hands-on contribution to planning, content and reviews.

How much time do you commit?

Typically one to three days per week, often as a fractional senior role. Shorter, project-based engagements are also possible.

Can you act as an interim CMO or communications lead?

Yes. Interim or fractional senior leadership is one of the most common shapes of this engagement, especially during transitions or growth phases.

Do you work with our existing agencies and partners?

Yes. A common part of the role is helping the in-house team get more value from existing agencies, freelancers and tools.

What is the minimum engagement length?

For ongoing support, three to six months is a sensible starting point. Specific initiatives can be shorter and more defined.

Ready to take the next step?

A short discussion is often enough to see whether this is the right fit and where to begin.

Book a discussion